
Is Brazilian Valentine's Day more than just a commercial holiday?
In Brazil, Valentine’s Day is celebrated on June 12th, unlike the February 14th observed in countries like the United States and the United Kingdom. The Brazilian date was chosen to match with the eve of Saint Anthony’s Day, traditionally known as the “marriage saint” — though this served mainly as a symbolic backdrop for a sales campaign.
The idea came from advertiser João Doria, father of the former governor of São Paulo, at the request of the Clipper department store. June was a slow mont...
The idea came from advertiser João Doria, father of the former governor of São Paulo, at the request of the Clipper department store. June was a slow mont...